Search for the Perfect Shade

I specialize in handcrafted vegan, & cruelty-free lipstick designed for all women of color in mind. 

My journey begin in 2017 when I became fed-up after years of trying to find the perfect shade of lipstick to compliment my complexion. Both high-end and drug stores alike it was hard for a brown-skin girl like myself to find a consistent brand to cater to my needs.

Make no mistake I discovered a number of remarkable liquid mattes that I cannot live without, but it did not come easy.

I decided not only would I start my own lipstick line, but that I would personally handcraft each shade to ensure that it was designed with women of color in mind. From nudes to the bold side of the color spectrum; every woman can wear my lipstick with confidence.

After years of research and trial we were able to craft the perfect shades for women of all complexions. I wanted to focus not only the look of the lipstick, but the comfort of your lips when you're wearing it. The formula includes ingredients like Vitamin E, Shea Butter, and Beeswax to keep your lips hydrated.